{
    "id": 26195,
    "date": "2022-05-06T08:57:40",
    "date_gmt": "2022-05-06T08:57:40",
    "guid": {
        "rendered": "https:\/\/www.megatic.pt\/?p=26195"
    },
    "modified": "2023-05-17T11:27:23",
    "modified_gmt": "2023-05-17T11:27:23",
    "slug": "como-criar-a-minha-marca",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/www.megatic.pt\/en\/como-criar-a-minha-marca\/",
    "title": {
        "rendered": "Como criar a minha\u00a0marca"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"26195\" class=\"elementor elementor-26195\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2530d48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2530d48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a470693\" data-id=\"a470693\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd944ef elementor-widget elementor-widget-heading\" data-id=\"fd944ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como posso criar a minha marca?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fdc0e elementor-widget elementor-widget-spacer\" data-id=\"81fdc0e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5138134 elementor-widget elementor-widget-text-editor\" data-id=\"5138134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Est\u00e1s preparado para ser empreendedor e criar uma marca intemporal e reconhecida mundialmente? Ent\u00e3o, mete m\u00e3os \u00e0 obra e come\u00e7a a longa jornada\u00a0 at\u00e9 conseguires alcan\u00e7ar o \u00eaxito e reconhecimento junto do p\u00fablico consumidor. Para j\u00e1, h\u00e1 que percorrer todas as etapas imprescind\u00edveis \u00e0 cria\u00e7\u00e3o de marcas, incluindo o registo no INPI.<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfbce76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfbce76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9372a0f\" data-id=\"9372a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa02a7c elementor-widget elementor-widget-image\" data-id=\"fa02a7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/05\/brand1.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f04992e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f04992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ac8714\" data-id=\"4ac8714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ae6f1 elementor-widget elementor-widget-heading\" data-id=\"36ae6f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Primeiro deves saber o que \u00e9 uma marca.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd78ac elementor-widget elementor-widget-spacer\" data-id=\"1cd78ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddac24 elementor-widget elementor-widget-text-editor\" data-id=\"0ddac24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Genericamente, uma marca \u00e9 um nome, um sinal, termo,\u00a0design, s\u00edmbolo ou outra caracter\u00edstica que identifica os produtos ou servi\u00e7os de uma empresa ou entidade, destacando-a da concorr\u00eancia.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41901d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41901d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72368e4\" data-id=\"72368e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11002bd elementor-widget elementor-widget-image\" data-id=\"11002bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/05\/Cocacola.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-716d9dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"716d9dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9459a4d\" data-id=\"9459a4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a3ad4 elementor-widget elementor-widget-heading\" data-id=\"46a3ad4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais os principais tipos de composi\u00e7\u00e3o de uma marca?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1e0cf elementor-widget elementor-widget-spacer\" data-id=\"af1e0cf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c218cc5 elementor-widget elementor-widget-text-editor\" data-id=\"c218cc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Nominativa<\/b>: composta por palavras (incluindo nomes de pessoas, letras ou n\u00fameros).<\/p><p><b>Figurativa<\/b>: composta por desenhos, imagens ou figuras.<\/p><p><b>Mista<\/b>: composta por palavras (incluindo nomes de pessoas, letras ou n\u00fameros) e por desenhos, imagens ou figuras.<\/p><p><b>Sonora<\/b>: composta por sons, desde que graficamente represent\u00e1veis.<\/p><p><b>Tridimensional<\/b>: composta pela forma do produto ou da sua embalagem.<\/p><p><b>Slogan<\/b>: composta por uma frase publicit\u00e1ria, mesmo que a frase j\u00e1 esteja protegida por direitos de autor.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-108856c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"108856c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-361bcea\" data-id=\"361bcea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcc9490 elementor-widget elementor-widget-image\" data-id=\"dcc9490\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/05\/brands.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8288c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8288c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52af216\" data-id=\"52af216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd48f4a elementor-widget elementor-widget-heading\" data-id=\"cd48f4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etapas para criar uma marca<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653f44a elementor-widget elementor-widget-spacer\" data-id=\"653f44a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a878d elementor-widget elementor-widget-heading\" data-id=\"c2a878d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1\u00aa  Mercado<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a9eaf elementor-widget elementor-widget-spacer\" data-id=\"e2a9eaf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37a379 elementor-widget elementor-widget-text-editor\" data-id=\"e37a379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Para j\u00e1 esquece o nome, log\u00f3tipo, slogan\u2026 a primeira etapa no processo de cria\u00e7\u00e3o de marcas \u00e9 entender o funcionamento do mercado para poderes definir a posi\u00e7\u00e3o da tua marca:<\/p><ul><li>Identifica os teus principais concorrentes.<\/li><li>Faz uma an\u00e1lise \u00e0 concorr\u00eancia, avaliando a forma como ela comunica com os consumidores, online e offline: de redes sociais a lojas f\u00edsicas!<\/li><li>Identifica os teus potenciais clientes.<\/li><li>Verifica quais s\u00e3o os \u201cproblemas\u201d, desejos e necessidades dos teus potenciais clientes e que tipo de linguagem e forma de comunica\u00e7\u00e3o usam para expressar esses interesses\/sentimentos.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b3391 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b3391\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a600c5c\" data-id=\"a600c5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108fae5 elementor-widget elementor-widget-heading\" data-id=\"108fae5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2\u00aa Posicionamento<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9462f6 elementor-widget elementor-widget-spacer\" data-id=\"e9462f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f099b elementor-widget elementor-widget-text-editor\" data-id=\"24f099b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A segunda etapa deste processo de cria\u00e7\u00e3o de marcas diz respeito ao posicionamento, ou seja, \u00e0 forma como queres que a tua marca seja reconhecida pelos clientes. E nesse sentido deves ter resposta para as seguintes perguntas:<\/p><ul><li><b>A quem \u00e9 que o teu produto\/servi\u00e7o se destina?<\/b><br \/>Quem s\u00e3o as buyer personas da tua marca?<\/li><li><b>Que problema \u00e9 que o teu produto\/servi\u00e7o resolve?<br \/><\/b>Que \u201cdor\u201d do teu potencial cliente consegues tratar ou que prazer consegue satisfazer?<\/li><li><b>Qual o teu diferencial perante a concorr\u00eancia?<br \/><\/b>O teu produto\/servi\u00e7o tem mais qualidade? \u00c9 mais barato? Mais r\u00e1pido? Mais saboroso? Mais bonito?<\/li><\/ul><p>Juntando as respostas a estas quest\u00f5es, consegues definir o posicionamento da tua marca!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21bb9a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21bb9a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da8345\" data-id=\"1da8345\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c58561f elementor-widget elementor-widget-heading\" data-id=\"c58561f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3\u00aa Nome<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aac316 elementor-widget elementor-widget-spacer\" data-id=\"6aac316\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c91e2 elementor-widget elementor-widget-text-editor\" data-id=\"b9c91e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Pode parecer a tarefa mais\u00a0 tarefa simples, mas a escolher o nome exige tempo, dedica\u00e7\u00e3o, compara\u00e7\u00e3o de termos e, claro, criatividade!<\/p><p>A seguir deixamos uma lista para com algumas dicas e sugest\u00f5es para criares o teu nome.<\/p><ul><li><b>Algumas regras para escolher o nome da tua empresa<\/b><\/li><li>Escolhe um nome que os consumidores memorizem e soletrem facilmente.<\/li><li>Verificar, atrav\u00e9s de uma pesquisa na Internet, se o nome n\u00e3o tem uma conota\u00e7\u00e3o negativa noutro idioma.<\/li><li>Pensa se o nome \u00e9 facilmente adaptado ao log\u00f3tipo, dom\u00ednio, registo da marca, estrat\u00e9gias de marketing, etc.<\/li><li>Confirma se o nome \u00e9 dif\u00edcil de imitar e dif\u00edcil de confundir com outras marcas existentes no mercado.<\/li><li>Se pretendes expandir as linhas de produtos\/servi\u00e7os no futuro, verifica se o nome \u00e9 generalista ou se, pelo contr\u00e1rio, est\u00e1 ligado a um \u00fanico produto ou servi\u00e7o espec\u00edfico.<\/li><li><b>Algumas sugest\u00f5es \u00fateis para escolheres o nome da tua empresa<br \/><\/b><\/li><li>Inventa uma palavra. Exemplo: Coca-Cola, Sony, Adidas, Nike, etc.<\/li><li>Cria uma associa\u00e7\u00e3o para uma palavra. Exemplo: Apple para tecnologia.<\/li><li>Baseie-te em nomes de pessoas associadas ao produto\/servi\u00e7o. Exemplo: Levi&#8217;s (Levi Strauss) ou Opel (Adam Opel).<br \/>Faz uma descri\u00e7\u00e3o literal. Exemplo: Banco de Portugal ou TAP, Transportes A\u00e9reos Portugueses.<\/li><li>Usa compara\u00e7\u00f5es ou met\u00e1foras. Exemplo: Lamborghini (autom\u00f3veis velozes e fortes).<\/li><li>Combina duas palavras. Exemplo: Facebook (Face + Book)<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9efe230 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9efe230\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b2fe7\" data-id=\"54b2fe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec09044 elementor-widget elementor-widget-heading\" data-id=\"ec09044\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4\u00aa Cores<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a428e63 elementor-widget elementor-widget-spacer\" data-id=\"a428e63\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b608b5f elementor-widget elementor-widget-text-editor\" data-id=\"b608b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00c9 hora de passar \u00e0 representa\u00e7\u00e3o visual da tua marca e dar uma aten\u00e7\u00e3o especial \u00e0s cores que, de acordo com a psicologia das cores, conseguem transmitir sentimentos e estados de esp\u00edrito, ainda que a n\u00edvel do subconsciente. Repara que, mais do que definir a apar\u00eancia da marca, as cores transmitem uma mensagem. E segundo alguns estudos de marketing, na maior parte das vezes, a primeira impress\u00e3o que os clientes t\u00eam sobre um produto\/servi\u00e7o \u00e9 baseada nelas. Por exemplo, muito vermelho pode despoletar sentimentos como amor, lux\u00faria ou raiva e tons de azul, acalmarem. A par, use do seu bom senso e bom gosto para escolher as cores. O ideal \u00e9 escolher, durante o processo de cria\u00e7\u00e3o de marcas, dois a quatro tons e ter em conta as cores que melhor chamam a aten\u00e7\u00e3o:<\/p><ul><li>vermelho (induz \u00e0 a\u00e7\u00e3o)<\/li><li>azul (promove a produtividade e sucesso)<\/li><li>branco (gera harmonia)<\/li><li>verde (ajuda a relaxar)<\/li><li>rosa (remete ao romantismo)<\/li><li>cor-de-laranja (estimula o movimento)<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31a4168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31a4168\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8eae09\" data-id=\"b8eae09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b36dd2 elementor-widget elementor-widget-heading\" data-id=\"1b36dd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5\u00aa Fontes<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d5008 elementor-widget elementor-widget-spacer\" data-id=\"e7d5008\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2c79a elementor-widget elementor-widget-text-editor\" data-id=\"2a2c79a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>J\u00e1 pensas-te nas cores? \u00d3timo, porque a pr\u00f3xima etapa do processo de cria\u00e7\u00e3o de marcas prende-se com a escolha das fontes de letras que, se poss\u00edvel, devem combinar com as cores, a n\u00edvel de legibilidade e mensagem visual. O ideal \u00e9 n\u00e3o selecionares mais do que uma ou duas fontes diferentes, para n\u00e3o criar confus\u00e3o nos consumidores. De resto, existem in\u00fameros tipos de fontes gratuitas para utiliza\u00e7\u00e3o comercial por onde escolher. Escolhe aquela que pensas que \u00e9 melhor para o nome da tua marca.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83a2765 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83a2765\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e52fd5c\" data-id=\"e52fd5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1b2a9 elementor-widget elementor-widget-heading\" data-id=\"2e1b2a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6\u00aa Slogan<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92c066 elementor-widget elementor-widget-spacer\" data-id=\"f92c066\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8b357 elementor-widget elementor-widget-text-editor\" data-id=\"6c8b357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tO slogan \u2013 aquela frase de f\u00e1cil memoriza\u00e7\u00e3o que resume as caracter\u00edsticas de um produto\/servi\u00e7o \u2013 \u00e9 fundamental para atrair e cativar clientes. Por isso, o processo de cria\u00e7\u00e3o de marcas engloba uma escrita enorme\u00a0de frases que criem impacto em poucas palavras at\u00e9 que chegue \u00e0 f\u00f3rmula m\u00e1gica para a sua empresa. E, tenha em conta que tamb\u00e9m aqui existem v\u00e1rias estrat\u00e9gias para escrever um bom slogan.<br> Entre elas:\n<ul>\n \t<li>Afirmar o seu valor.<\/li>\n \t<li>Criar met\u00e1foras.<\/li>\n \t<li>Estimular os consumidores \u00e0 a\u00e7\u00e3o.<\/li>\n \t<li>Dar \u00eanfase aos clientes.<\/li>\n \t<li>Usar rimas.<\/li>\n \t<li>Fazer com que o p\u00fablico-alvo se identifique com a sua marca.<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087456e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087456e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-319d6c5\" data-id=\"319d6c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6df02 elementor-widget elementor-widget-heading\" data-id=\"2d6df02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7\u00aa Log\u00f3tipo<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f2c99 elementor-widget elementor-widget-spacer\" data-id=\"d2f2c99\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7946010 elementor-widget elementor-widget-text-editor\" data-id=\"7946010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Costuma-se dizer que o <a href=\"https:\/\/www.megatic.pt\/en\/branding\/\">log\u00f3tipo<\/a> \u00e9 a cara da sua empresa porque \u00e9 a pe\u00e7a de design que a identifica ou representa. Por isso deve ser constitu\u00eddo por um desenho que seja f\u00e1cil de percecionar e imediatamente reconhecido. E n\u00e3o s\u00f3! O desenho deve ser vis\u00edvel e percet\u00edvel em v\u00e1rios tamanhos e em todos os meios: site, redes sociais, mupies, outdoors, cat\u00e1logos, flyers, etc. Hoje em dia o ideal \u00e9 escolher um log\u00f3tipo com um desenho \u00fanico adequado a canais digitais ou de produ\u00e7\u00e3o gr\u00e1fica sem perder defini\u00e7\u00e3o, seja um desenho abstrato, mascote que represente a empresa, emblema, iniciais, \u00edcones, etc.<strong> O importante \u00e9 que o log\u00f3tipo se adeque \u00e0 tua marca!<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-175a402 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"175a402\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60bda01\" data-id=\"60bda01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6fcd79 elementor-widget elementor-widget-spacer\" data-id=\"e6fcd79\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493f5fc elementor-widget elementor-widget-text-editor\" data-id=\"493f5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Est\u00e1s pronto para lan\u00e7ar a tua marca?<\/p><p>Ainda <a href=\"https:\/\/www.megatic.pt\/en\/quero-criar-a-minha-marca\/\">n\u00e3o sabes muito bem como come\u00e7ar<\/a> ou com funcionam as quest\u00f5es burocr\u00e1ticas.<\/p><p><a href=\"https:\/\/www.megatic.pt\/en\/contactos\/\">Fala connosco!\u00a0<\/a><\/p><p><a href=\"https:\/\/www.megatic.pt\/en\/servicos\/\">Nos tratamos<\/a> da tua nova empresa: estacion\u00e1rio, cat\u00e1logo, flyers, <a href=\"https:\/\/www.megatic.pt\/en\/quero-ter-um-site\/\">site<\/a>, blog, <a href=\"https:\/\/www.megatic.pt\/en\/marketing-digital\/\">p\u00e1ginas em redes sociais<\/a>, log\u00f3tipo&#8230;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>",
        "protected": false
    },
    "excerpt": {
        "rendered": "<p>Como posso criar a minha marca? Est\u00e1s preparado para ser empreendedor e criar uma marca intemporal e reconhecida mundialmente? Ent\u00e3o, mete m\u00e3os \u00e0 obra e come\u00e7a a longa jornada&nbsp; at\u00e9 conseguires alcan\u00e7ar o \u00eaxito e reconhecimento junto do p\u00fablico consumidor. Para j\u00e1, h\u00e1 que percorrer todas as etapas imprescind\u00edveis \u00e0 cria\u00e7\u00e3o de marcas, incluindo o registo no INPI. Primeiro deves &hellip;<\/p>",
        "protected": false
    },
    "author": 1,
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