{
    "id": 29810,
    "date": "2022-09-30T08:34:57",
    "date_gmt": "2022-09-30T08:34:57",
    "guid": {
        "rendered": "https:\/\/www.megatic.pt\/?p=29810"
    },
    "modified": "2023-05-17T11:14:05",
    "modified_gmt": "2023-05-17T11:14:05",
    "slug": "posicionamento-de-marca",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/www.megatic.pt\/en\/posicionamento-de-marca\/",
    "title": {
        "rendered": "\u00a0Posicionamento de marca"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"29810\" class=\"elementor elementor-29810\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f6866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f6866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd56a65\" data-id=\"fd56a65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce4c1a elementor-widget elementor-widget-text-editor\" data-id=\"2ce4c1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O posicionamento de marca \u00e9 o\u00a0<strong>elemento central do sucesso, sustentabilidade e perman\u00eancia de um neg\u00f3cio em qualquer \u00e1rea<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-387a1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"387a1a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff491d2\" data-id=\"ff491d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d5ee6b elementor-widget elementor-widget-image\" data-id=\"8d5ee6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/09\/marcas-1024x714.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ebb79 elementor-widget elementor-widget-spacer\" data-id=\"54ebb79\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adce1a5 elementor-widget elementor-widget-text-editor\" data-id=\"adce1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tPara compreendermos o que \u00e9 posicionamento de marca e entendermos a sua import\u00e2ncia para as empresas que desejam tornar-se competitivas no mercado, \u00e9 preciso saberes alguns conceitos como marca e branding.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9080d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9080d07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b622cd1\" data-id=\"b622cd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439fc68 elementor-widget elementor-widget-image\" data-id=\"439fc68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/09\/branding-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f4d997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f4d997\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc1f9f3\" data-id=\"fc1f9f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e83ac1 elementor-widget elementor-widget-heading\" data-id=\"5e83ac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 branding e marca?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c3b4cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c3b4cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5b057\" data-id=\"6f5b057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccfbbdd elementor-widget elementor-widget-text-editor\" data-id=\"ccfbbdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Marca \u00e9 o s\u00edmbolo que, por si s\u00f3, faz com que qualquer pessoa saiba do que se trata, passando tamb\u00e9m todo um conceito,\u00a0<strong>experi\u00eancia<\/strong>\u00a0e valores que envolve o produto, servi\u00e7o ou organiza\u00e7\u00e3o.<\/p><p>Branding, \u00e9 uma <strong>estrat\u00e9gia<\/strong>\u00a0referente ao processo de constru\u00e7\u00e3o de uma marca e da<strong>\u00a0imagem da marca<\/strong>\u00a0em si, procurando evidenciar e fortalecer o poder dessa\u00a0 marca, como tamb\u00e9m agregar valor.<\/p><p>O branding tem o objetivo de influenciar no comportamento dos consumidores, associando emo\u00e7\u00f5es, caracter\u00edsticas e sentimentos ao neg\u00f3cio e \u00e0 rela\u00e7\u00e3o entre essa marca e ao p\u00fablico.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d295130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d295130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3486654\" data-id=\"3486654\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aedfd2 elementor-widget elementor-widget-heading\" data-id=\"0aedfd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 posicionamento de marca?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e44352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e44352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4637f6\" data-id=\"d4637f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db07f11 elementor-widget elementor-widget-text-editor\" data-id=\"db07f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Podemos dizer que posicionamento de marca \u00e9 o processo cont\u00ednuo de colocar a tua marca na mente de teu p\u00fablico alvo.<\/p><p>Um posicionamento de marca eficaz pode ser definido como o grau em que uma marca \u00e9 sentida como positiva, \u00fanica e confi\u00e1vel na\u00a0<strong>mente dos consumidores<\/strong>.<\/p><p>Por meio do posicionamento de marca\u00a0 fazes com que os valores compartilhados sejam a principal raz\u00e3o para o p\u00fablico se interesse pela tua\u00a0 marca. As vantagens e as diferen\u00e7as oferecidas t\u00eam de ser relevantes para o p\u00fablico que se pretende atingir.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91317ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91317ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c74abda\" data-id=\"c74abda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e368a elementor-widget elementor-widget-heading\" data-id=\"35e368a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cria um forte posicionamento de marca<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83b91ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83b91ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ba0335\" data-id=\"1ba0335\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3859e elementor-widget elementor-widget-text-editor\" data-id=\"af3859e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Antes de mais nada, para que sua marca tenha um posicionamento de sucesso, voc\u00ea precisa identificar:<\/p><ul><li>quem \u00e9 teu p\u00fablico-alvo;<\/li><li>o que o teu produto\/servi\u00e7o pode proporcionar ao teu cliente;<\/li><li>qual o posicionamento atual de tua marca;<\/li><li>qual o teu diferencial em compara\u00e7\u00e3o \u00e0 concorr\u00eancia;<\/li><li>identificar o que torna a tua marca especial.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d3013 elementor-widget elementor-widget-text-editor\" data-id=\"34d3013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5><strong>Para garantires que tudo corre como planeado \u00e9 essencial:<\/strong><\/h5><h5><strong>1. Pesquisa<\/strong><\/h5><p>Avalia os teus <strong>concorrentes<\/strong> e tenta compreender como\u00a0 a tua empresa, produto ou servi\u00e7o, est\u00e1 posicionado em rela\u00e7\u00e3o a eles.<\/p><h4><strong>2. Autenticidade<\/strong><\/h4><p>O posicionamento da tua marca ser\u00e1 o reflexo do que tu queres que as pessoas pensem em rela\u00e7\u00e3o \u00e0 tua empresa.<\/p><h5><strong>3. Fa\u00e7a sempre ajustes<\/strong><\/h5><p>Sempre que poss\u00edvel e necess\u00e1rio, faz ajustes para que a tua <strong>marca<\/strong> se mantenha sempre em alta e na cabe\u00e7a dos teus <strong>consumidores<\/strong>.<\/p><p>Caso percebas que h\u00e1 alguma falha na comunica\u00e7\u00e3o ou um <strong>feedback\u00a0<\/strong>n\u00e3o satisfat\u00f3rio, resolve de imediato. Um cliente n\u00e3o satisfeito pode jogar por terra todo o teu trabalho.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c69a59e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c69a59e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63cfb52\" data-id=\"63cfb52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85d707b elementor-widget elementor-widget-heading\" data-id=\"85d707b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alguns exemplos de sucesso<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f731d7 elementor-widget elementor-widget-spacer\" data-id=\"6f731d7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33be73 elementor-widget elementor-widget-text-editor\" data-id=\"d33be73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Coca-Cola<\/strong><\/h3><p>A marca foi uma das primeiras a posicionar-se como uma experi\u00eancia e n\u00e3o como um simples produto. As suas campanhas remetem \u00e0 felicidade e alegria. \u00c9 ineg\u00e1vel o que o posicionamento de marca fez com a empresa e o seu neg\u00f3cio.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2a45f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2a45f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f05a56b\" data-id=\"f05a56b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d419618 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"d419618\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dJi-Wv8HoIU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f26726b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f26726b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03deec8\" data-id=\"03deec8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38dda19 elementor-widget elementor-widget-text-editor\" data-id=\"38dda19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Nike<\/strong><\/h3><p>Expresso pelo ic\u00f4nico\u00a0<strong>\u201cJust Do It\u201d<\/strong>, a Nike investiu no conceito de \u201catitude\u201d.<\/p><p>A empresa firmou-se com uma refer\u00eancia no desporto para aqueles que procuram um estilo de vida mais ativo e atl\u00e9tico e procuram por qualidade superior e um design exclusivo.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb2a101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb2a101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-439db72\" data-id=\"439db72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c19d50 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"0c19d50\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/PZIqV7wNyyU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d976404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d976404\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e47015\" data-id=\"9e47015\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c03b64e elementor-widget elementor-widget-text-editor\" data-id=\"c03b64e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>O posicionamento de marca \u00e9, geralmente, um projeto alinhado ao Branding de uma empresa<\/strong>. Por isso, n\u00e3o deve ser esquecido ou deixado de lado, mas sim, refor\u00e7ado com a\u00e7\u00f5es constantemente direcionadas para estimul\u00e1-lo.<\/p><p>Independentemente do teu segmento de mercado e do teu n\u00edvel de visibilidade, precisas de continuar desenvolver estrat\u00e9gias e a adotar meios que conectem o utilizador\u00a0 com o teu neg\u00f3cio e que o tornem na 1\u00ba op\u00e7\u00e3o de escolha.<\/p><p><strong>Quando se trata de posicionamento, nunca podes tirar o p\u00e9 do acelerador!<\/strong><\/p><p><a href=\"https:\/\/www.megatic.pt\/en\/quero-criar-a-minha-marca\/\">Queres criar a tua marca?<\/a><\/p><p><a href=\"https:\/\/www.megatic.pt\/en\/quero-agilizar-os-processos\/\">Vamos impulsionar o teu neg\u00f3cio?<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4a8e8 elementor-button-danger elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6e4a8e8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.megatic.pt\/en\/contactos\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PRECISO DE AJUDA!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>",
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        "rendered": "<p>O posicionamento de marca \u00e9 o&nbsp;elemento central do sucesso, sustentabilidade e perman\u00eancia de um neg\u00f3cio em qualquer \u00e1rea. Para compreendermos o que \u00e9 posicionamento de marca e entendermos a sua import\u00e2ncia para as empresas que desejam tornar-se competitivas no mercado, \u00e9 preciso saberes alguns conceitos como marca e branding. O que \u00e9 branding e marca? Marca \u00e9 o s\u00edmbolo que, &hellip;<\/p>",
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