{
    "id": 31614,
    "date": "2023-03-02T10:00:28",
    "date_gmt": "2023-03-02T10:00:28",
    "guid": {
        "rendered": "https:\/\/www.megatic.pt\/?p=31614"
    },
    "modified": "2023-05-17T11:06:05",
    "modified_gmt": "2023-05-17T11:06:05",
    "slug": "5-dicas-de-marketing-digital-para-vinhos",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/www.megatic.pt\/en\/5-dicas-de-marketing-digital-para-vinhos\/",
    "title": {
        "rendered": "5 Dicas de Marketing Digital para vinhos"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"31614\" class=\"elementor elementor-31614\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087ed5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087ed5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-346060d\" data-id=\"346060d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-092022f elementor-widget elementor-widget-text-editor\" data-id=\"092022f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Criar uma marca centrada no \u201cTerroir\u201d ou nas castas pode ser tradi\u00e7\u00e3o, mas n\u00e3o \u00e9 uma obriga\u00e7\u00e3o. H\u00e1 cada vez mais vinhos que se afirmam atrav\u00e9s de \u201cideias originais\u201d e t\u00eam boas razoes para isso.<br \/>Criar uma marca para um vinho &#8211; do nome ao design do r\u00f3tulo &#8211; tem sido um passo mais ou menos previs\u00edvel e simples. Na Europa a maioria dos produtores usa o nome da quinta ou na herdade, vendo o \u201cTerroir\u201d como fonte de autoridade. J\u00e1 no Novo Mundo, com uma tradi\u00e7\u00e3o vin\u00edcola recente, e sem herdades e pal\u00e1cios hist\u00f3ricos, a maioria baseia-se nas castas e nome dos produtos.<\/p><p>Neste Artigo vamos dar 5 dicas para impulsionar as tuas vendas no digital.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b443f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b443f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e841ec\" data-id=\"7e841ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb4828 elementor-widget elementor-widget-image\" data-id=\"fcb4828\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2023\/03\/vinha-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04593d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04593d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-329343d\" data-id=\"329343d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5c7b39 elementor-widget elementor-widget-text-editor\" data-id=\"f5c7b39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Hoje em todo o mundo a maioria dos vinhos \u00e9 vendida\u00a0 \u201coff Trade\u201d,\u00a0 no\u00a0 retalho em\u00a0 supermercados,\u00a0 hipermercados\u00a0 e\u00a0 internet.\u00a0 Mais de 90 % nos EUA, quase 80% em Portugal segundo dado da Nielsen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9b4ae elementor-widget elementor-widget-heading\" data-id=\"cc9b4ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Plano de Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aafe27 elementor-widget elementor-widget-spacer\" data-id=\"1aafe27\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37303f3 elementor-widget elementor-widget-text-editor\" data-id=\"37303f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tPara teres sucesso no marketing digital \u00e9 fundamental criar um plano de marketing.\n\nGra\u00e7as a ele podes identificar os teus concorrentes e analisar aquilo que eles fazem no digital, bem como as suas oportunidades e amea\u00e7as.<br>\nNa <a href=\"https:\/\/www.megatic.pt\/en\/nao-tenho-visibilidade\/\">Megatic<\/a>, dividimos o plano de marketing nas seguintes etapas:\n<ul>\n \t<li aria-level=\"1\">An\u00e1lise do mercado;<\/li>\n \t<li aria-level=\"1\">An\u00e1lise dos concorrentes diretos e indiretos;<\/li>\n \t<li aria-level=\"1\">An\u00e1lise do neg\u00f3cio ( presen\u00e7a digital e resultados)<\/li>\n \t<li aria-level=\"1\">An\u00e1lise\u00a0<i>swot<\/i><\/li>\n \t<li aria-level=\"1\">Cria\u00e7\u00e3o de Personas<\/li>\n \t<li aria-level=\"1\">Funil de vendas<\/li>\n \t<li aria-level=\"1\">Plano de conte\u00fado<\/li>\n \t<li aria-level=\"1\">Plano de comunica\u00e7\u00e3o visual<\/li>\n \t<li aria-level=\"1\">Plano de investimento nas redes sociais<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81c7772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c7772\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d397f7e\" data-id=\"d397f7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4270607 elementor-widget elementor-widget-heading\" data-id=\"4270607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Redes Sociais<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67c2c3 elementor-widget elementor-widget-spacer\" data-id=\"f67c2c3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb319cf elementor-widget elementor-widget-text-editor\" data-id=\"cb319cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tCria uma conta no Instagram e trabalhar as publica\u00e7\u00f5es com fotos das bebidas, v\u00eddeos com dicas de harmoniza\u00e7\u00f5es e receitas. Utiliza tamb\u00e9m as datas comemorativas para inspirar o teu conte\u00fado.\nSe o foco da tua empresa de vinhos \u00e9 no segmento B2B ou procuras investidores para o teu neg\u00f3cio, o Linkedin acaba por ser uma rede social importante para divulgares o teu neg\u00f3cio.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e1245 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e1245\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e88fef\" data-id=\"3e88fef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64ea33b elementor-widget elementor-widget-heading\" data-id=\"64ea33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Publica\u00e7\u00f5es Pagas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61412e7 elementor-widget elementor-widget-spacer\" data-id=\"61412e7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1213c elementor-widget elementor-widget-text-editor\" data-id=\"da1213c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Visando aumentar o alcance das publica\u00e7\u00f5es, vale a pena investir em an\u00fancios pagos dentro do Instagram.\u00a0<\/p><p>Alguns motivos para investir:<\/p><ul><li aria-level=\"1\">\u00c9 uma das redes sociais mais utilizada no momento.<\/li><li aria-level=\"1\">Indexa o teu conte\u00fado e o algoritmo do Instagram come\u00e7a a mostra de forma org\u00e2nica a mais publico.<\/li><li aria-level=\"1\">Aumenta e renova o n\u00famero de seguidores;<\/li><li aria-level=\"1\">Trabalha campanhas com diversos objetivos para vendas.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7237212 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7237212\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7c87b1\" data-id=\"b7c87b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf061cf elementor-widget elementor-widget-heading\" data-id=\"bf061cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Utiliza o WhatsApp como canal de vendas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53391b elementor-widget elementor-widget-spacer\" data-id=\"d53391b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728d443 elementor-widget elementor-widget-text-editor\" data-id=\"728d443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tAtrav\u00e9s dele consegues ter uma comunica\u00e7\u00e3o direta com o cliente e prestar um atendimento personalizado e exclusivo. \nTer uma conversa direta com o cliente, como sugest\u00f5es de qual vinho harmonizar na refei\u00e7\u00e3o, tirar d\u00favidas das castas, do r\u00f3tulo e assim criar uma oportunidade de venda.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cb72a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cb72a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba334b6\" data-id=\"ba334b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a162e elementor-widget elementor-widget-heading\" data-id=\"f6a162e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Impulsiona as tuas vendas com uma loja online.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ebeab elementor-widget elementor-widget-spacer\" data-id=\"16ebeab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333bbda elementor-widget elementor-widget-text-editor\" data-id=\"333bbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ter a tua plataforma de vendas aumenta notoriamente a tua visibilidade. Cria interesse pela marca e pelos teu produtos.<\/p><p>Ap\u00f3s teres a tua loja bem estruturada, podes integra-la com as redes sociais de difundir os teus produtos de uma forma mais simples.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bd226 elementor-widget elementor-widget-text-editor\" data-id=\"b5bd226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Com tudo isto podes come\u00e7ar a divulgar o teu neg\u00f3cio\u00a0 e se gostas mesmo de inovar podes realizar provas online com live streaming\u00a0 e tira duvidas e dar dicas de como o teu vinho \u00e9 o ideal.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc61c elementor-widget elementor-widget-text-editor\" data-id=\"7afc61c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ainda tens duvidas?<\/p><p><a href=\"https:\/\/www.megatic.pt\/en\/contactos\/\">Fala connosco<\/a> e nos tratamos de tudo!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>",
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