{
    "id": 33232,
    "date": "2023-07-04T09:32:56",
    "date_gmt": "2023-07-04T09:32:56",
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        "rendered": "https:\/\/www.megatic.pt\/?p=33232"
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    "modified": "2023-07-04T09:41:01",
    "modified_gmt": "2023-07-04T09:41:01",
    "slug": "google-analytics-4-o-que-muda",
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    "type": "post",
    "link": "https:\/\/www.megatic.pt\/en\/google-analytics-4-o-que-muda\/",
    "title": {
        "rendered": "Google Analytics 4: O que muda?"
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    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"33232\" class=\"elementor elementor-33232\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e55d87a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d87a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a55552\" data-id=\"1a55552\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5986d02 elementor-widget elementor-widget-text-editor\" data-id=\"5986d02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O Google Analytics 4 (GA4) \u00e9 a mais recente vers\u00e3o da plataforma de an\u00e1lise de dados do Google, e trouxe uma s\u00e9rie de mudan\u00e7as significativas em rela\u00e7\u00e3o \u00e0 sua vers\u00e3o anterior, Universal Analytics. Desde o seu lan\u00e7amento, o GA4 tem sido gradualmente adotado por empresas e profissionais de marketing para obter insights valiosos sobre o desempenho dos seus sites e aplica\u00e7\u00f5es. Neste artigo, vamos falar das mudan\u00e7as que est\u00e3o a ocorrer no GA4 em julho e como elas afetam os utilizadores.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abafc74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abafc74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8baf25\" data-id=\"d8baf25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f798f elementor-widget elementor-widget-image\" data-id=\"d7f798f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2023\/07\/GA4_ANALYTICS.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9bae27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9bae27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22eafe1\" data-id=\"22eafe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46f76e elementor-widget elementor-widget-heading\" data-id=\"b46f76e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Integra\u00e7\u00e3o total com o Google Ads<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb63bdf elementor-widget elementor-widget-spacer\" data-id=\"cb63bdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5107fbd elementor-widget elementor-widget-text-editor\" data-id=\"5107fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Uma das principais mudan\u00e7as que ocorrer\u00e1 em julho \u00e9 a integra\u00e7\u00e3o total entre o GA4 e o Google Ads. Isso permitir\u00e1 que os profissionais de marketing associem as suas contas do Google Ads diretamente ao GA4 e visualizem os dados de desempenho de campanhas publicit\u00e1rias em num \u00fanico local. Essa integra\u00e7\u00e3o mais profunda fornecer\u00e1 insights mais abrangentes sobre o desempenho das campanhas e facilitar\u00e1 a otimiza\u00e7\u00e3o dos gastos com an\u00fancios.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86bbeba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86bbeba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a596b97\" data-id=\"a596b97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-750c6ea elementor-widget elementor-widget-heading\" data-id=\"750c6ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Fim do suporte ao Universal Analytics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c8d5e elementor-widget elementor-widget-spacer\" data-id=\"21c8d5e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1cb450 elementor-widget elementor-widget-text-editor\" data-id=\"d1cb450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Outra mudan\u00e7a significativa \u00e9 que o suporte ao Universal Analytics ser\u00e1 encerrado gradualmente. O Universal Analytics foi a vers\u00e3o anterior do Google Analytics e, embora ainda esteja\u00a0 a funcionar, n\u00e3o receber\u00e1 mais atualiza\u00e7\u00f5es de recursos. Portanto, \u00e9 altamente recomendado que os utilizadores fa\u00e7am a transi\u00e7\u00e3o para o GA4 o mais r\u00e1pido poss\u00edvel para aproveitar todas as vantagens e recursos avan\u00e7ados oferecidos pela nova vers\u00e3o.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d40ea47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d40ea47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11aacc1\" data-id=\"11aacc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9602d6a elementor-widget elementor-widget-heading\" data-id=\"9602d6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Modelagem de dados avan\u00e7ada<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3347cc elementor-widget elementor-widget-spacer\" data-id=\"e3347cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd895b elementor-widget elementor-widget-text-editor\" data-id=\"abd895b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O GA4 apresenta um novo modelo de dados que se baseia em eventos e par\u00e2metros, em vez de sess\u00f5es e visualiza\u00e7\u00f5es de p\u00e1gina. Essa mudan\u00e7a permite uma an\u00e1lise mais aprofundada do comportamento do utilizador no teu site ou aplica\u00e7\u00e3o. Os eventos podem ser personalizados para rastrear a\u00e7\u00f5es espec\u00edficas, como cliques em bot\u00f5es, reprodu\u00e7\u00e3o de v\u00eddeos e intera\u00e7\u00f5es com formul\u00e1rios. Com a modelagem de dados avan\u00e7ada do GA4, podes obter uma compreens\u00e3o mais detalhada do envolvimento do utilizador e tomar decis\u00f5es mais informadas para melhorar a experi\u00eancia do utilizador.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9a197e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9a197e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84338bb\" data-id=\"84338bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a044c91 elementor-widget elementor-widget-heading\" data-id=\"a044c91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Segmenta\u00e7\u00e3o e relat\u00f3rios aprimorados<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b620632 elementor-widget elementor-widget-spacer\" data-id=\"b620632\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2abd54 elementor-widget elementor-widget-text-editor\" data-id=\"b2abd54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O GA4 oferece recursos aprimorados de segmenta\u00e7\u00e3o e relat\u00f3rios em compara\u00e7\u00e3o com o Universal Analytics. Agora, podes criar segmentos de p\u00fablico-alvo mais detalhados com base em eventos, par\u00e2metros e propriedades personalizadas. Isso permite que segmentes\u00a0 o teu p\u00fablico com mais precis\u00e3o e obtenhas insights espec\u00edficos sobre grupos de utilizadores com comportamentos semelhantes. Al\u00e9m disso, os relat\u00f3rios no GA4 s\u00e3o mais intuitivos e f\u00e1ceis de usar, permitindo que\u00a0 acedas rapidamente as informa\u00e7\u00f5es que desejas analisar.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2523884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2523884\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a20357\" data-id=\"6a20357\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c9a236 elementor-widget elementor-widget-text-editor\" data-id=\"4c9a236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O Google Analytics 4 \u00e9 uma atualiza\u00e7\u00e3o importante em rela\u00e7\u00e3o ao Universal Analytics, fornecendo recursos mais avan\u00e7ados e insights mais profundos sobre o comportamento do utilizador. Com a integra\u00e7\u00e3o total com o Google Ads, o fim do suporte ao Universal Analytics e a modelagem de dados avan\u00e7ada, o GA4 est\u00e1 a tornar-se a escolha preferida para os profissionais de marketing que desejam obter uma melhor an\u00e1lise do desempenho de seus sites e aplica\u00e7\u00f5es. Ao aproveitar as vantagens da integra\u00e7\u00e3o com o Google Ads, a modelagem de dados avan\u00e7ada e os recursos aprimorados de segmenta\u00e7\u00e3o e relat\u00f3rios, os utilizadores podem tomar decis\u00f5es mais elaboradas, otimizar as suas campanhas publicit\u00e1rias e melhorar a experi\u00eancia do utilizador.<\/p><p>Portanto, se tu ainda n\u00e3o fizeste a transi\u00e7\u00e3o para o Google Analytics 4, \u00e9 altamente recomendado que o fa\u00e7as o mais breve poss\u00edvel.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>",
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                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}