{
    "id": 25799,
    "date": "2022-04-22T08:28:01",
    "date_gmt": "2022-04-22T08:28:01",
    "guid": {
        "rendered": "https:\/\/www.megatic.pt\/?p=25799"
    },
    "modified": "2023-04-24T15:36:43",
    "modified_gmt": "2023-04-24T15:36:43",
    "slug": "desenvolve-um-plano-de-marketing-digital",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/www.megatic.pt\/fr\/desenvolve-um-plano-de-marketing-digital\/",
    "title": {
        "rendered": "Desenvolve o teu plano de Marketing"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"25799\" class=\"elementor elementor-25799\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5844e4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5844e4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4a7b08\" data-id=\"b4a7b08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09bf1fc elementor-widget elementor-widget-text-editor\" data-id=\"09bf1fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>No mundo atual, com mais de 3,7 bilh\u00f5es de pessoas com acesso \u00e0 internet, n\u00e3o nos resta d\u00favidas de que uma estrat\u00e9gia de marketing digital \u00e9 imprescind\u00edvel para que as empresas tenham contacto com o seu p\u00fablico.<br \/>Para ter sucesso neste mundo cada vez mais digital, as empresas necessitam de desenvolver uma boa estrat\u00e9gia e fazer uma pesquisa de mercado, o chamado de benchmarking.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ac66fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ac66fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba82f79\" data-id=\"ba82f79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-894d035 elementor-widget elementor-widget-image\" data-id=\"894d035\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/04\/Marketing_digital.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c836652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c836652\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b869c13\" data-id=\"b869c13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48e38c1 elementor-widget elementor-widget-heading\" data-id=\"48e38c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benchmarking <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50a7c2 elementor-widget elementor-widget-spacer\" data-id=\"a50a7c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffab051 elementor-widget elementor-widget-text-editor\" data-id=\"ffab051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O benchmarking \u00e9 o processo atrav\u00e9s do qual aprendemos observando a nossa concorr\u00eancia, com o objetivo de compreendermos melhor o nosso\u00a0 pr\u00f3prio neg\u00f3cio. Isso pode ser feito mediante a an\u00e1lise das suas conquistas ou erros, que pr\u00e1ticas adotaram, que ferramentas utilizaram ou que estilo de comunica\u00e7\u00e3o foi utilizado ( imagens, v\u00eddeos, posts &#8230;).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a63cc1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a63cc1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9195646\" data-id=\"9195646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b94a271 elementor-widget elementor-widget-image\" data-id=\"b94a271\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/04\/plano.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-987140e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"987140e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f77cd23\" data-id=\"f77cd23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b98aeba elementor-widget elementor-widget-heading\" data-id=\"b98aeba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Atinge melhores resultados<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ce1ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ce1ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5b2a90\" data-id=\"a5b2a90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b4c74b elementor-widget elementor-widget-heading\" data-id=\"6b4c74b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1) Faz uma an\u00e1lise estrat\u00e9gica<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474d917 elementor-widget elementor-widget-spacer\" data-id=\"474d917\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9791d95 elementor-widget elementor-widget-text-editor\" data-id=\"9791d95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tUma boa an\u00e1lise estrat\u00e9gica \u00e9 uma\u00a0 pe\u00e7a fundamental para a tua estrat\u00e9gia. Atrav\u00e9s da an\u00e1lise, \u00e9 poss\u00edvel entender o mercado, a movimenta\u00e7\u00e3o de atuais e potenciais concorrentes , o comportamento do p\u00fablico, entre amea\u00e7as e oportunidades verificadas.<br>\n\n\u00c9 importante pesquisar os teus concorrentes diretos e indiretos, e quais os resultados org\u00e2nicos e pagos que surgem na pesquisas das suas palavras-chave.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5ccebf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5ccebf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fb6081\" data-id=\"9fb6081\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b0ed8e elementor-widget elementor-widget-image\" data-id=\"3b0ed8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/04\/analise.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ce25ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ce25ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c74a2\" data-id=\"44c74a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7da82 elementor-widget elementor-widget-heading\" data-id=\"1e7da82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2) Defina as suas personas<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b7f42 elementor-widget elementor-widget-spacer\" data-id=\"48b7f42\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3ed5b elementor-widget elementor-widget-text-editor\" data-id=\"8f3ed5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A partir das tuas ofertas, da tua proposta de valor e da an\u00e1lise efetuada\u00a0 na etapa anterior,\u00a0 est\u00e1s pronto para desenvolver as tuas personas. Personas s\u00e3o personagens ou avatares criados para ajudar a tua empresa a compreender melhor o cliente. Elas detalham o teu cliente ideal, aquela pessoa perfeita para comprar o teu produto ou servi\u00e7o.<\/p><p>Cria um nome, idade, profiss\u00e3o e descreve o dia a dia da persona. Cria uma hist\u00f3ria, se necess\u00e1rio, com h\u00e1bitos di\u00e1rios, profissionais e pessoais. Faz uma pesquisa sobre os seus comportamentos e tend\u00eancias, e descobre as suas dores e solu\u00e7\u00f5es para os seus problemas. Ao entenderes as suas necessidades, consegues entender o que podes oferecer como mais valia.<\/p><p><strong>O que n\u00e3o pode faltar para\u00a0 definir as tuas personas:<\/strong><\/p><ul><li>Nom<\/li><li>Idade<\/li><li>Profiss\u00e3o<\/li><li>\u00c1rea de atua\u00e7\u00e3o<\/li><li>Informa\u00e7\u00f5es pessoais<\/li><li>H\u00e1bitos di\u00e1rios e de compra<\/li><li>Comportamento online<\/li><li>Comportamento offline<\/li><li>Objetivos<\/li><li>Desafios<\/li><li>Problemas<\/li><li>Necessidades<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8efee5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8efee5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77d6f0\" data-id=\"b77d6f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ff6106 elementor-widget elementor-widget-heading\" data-id=\"0ff6106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3) Define objetivos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea9a64 elementor-widget elementor-widget-spacer\" data-id=\"9ea9a64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332ce34 elementor-widget elementor-widget-text-editor\" data-id=\"332ce34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Agora est\u00e1s pronto! Conheces o teu p\u00fablico, est\u00e1s atento ao mercado, e acompanhas as tend\u00eancias. Chegou o momento de definir os objetivos para as tuas campanha e conte\u00fado digital.\u00a0<\/p><p>Podes criar objetivos diferentes para cada plataforma, mas \u00e9 importante definir o principal objetivo da campanha. Na maioria das vezes, ajudar\u00e1 a empresa a atingir as suas metas.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a761dfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a761dfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57c1614\" data-id=\"57c1614\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5fe882 elementor-widget elementor-widget-heading\" data-id=\"e5fe882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4) Define estrat\u00e9gias e planos de a\u00e7\u00e3o<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ec64e elementor-widget elementor-widget-spacer\" data-id=\"c4ec64e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e22f55 elementor-widget elementor-widget-text-editor\" data-id=\"8e22f55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Deves considerar os seguintes pontos :<\/p><ol><li>Revis\u00e3o do site ou loja virtual: responsividade, vers\u00e3o mobile, experi\u00eancia do utilizador<\/li><li>SEO<\/li><li>Links patrocinados e demais an\u00fancios<\/li><li>Marketing de conte\u00fado<\/li><li>Automa\u00e7\u00e3o de marketing<\/li><li>Redes Sociais e Influencers<\/li><\/ol><p>Na maioria das vezes, s\u00e3o desenvolvidas estrat\u00e9gias espec\u00edficas para atra\u00e7\u00e3o, convers\u00e3o, fideliza\u00e7\u00e3o, evangeliza\u00e7\u00e3o, relacionamento.<\/p><p>Para cada estrat\u00e9gia, desenvolve um plano de a\u00e7\u00e3o geral e detalhado, contendo todas as iniciativas, prazos e respons\u00e1veis.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4046ca1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4046ca1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a32cb\" data-id=\"93a32cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b656bd6 elementor-widget elementor-widget-image\" data-id=\"b656bd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.megatic.pt\/wp-content\/uploads\/2022\/04\/metricas.webp\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b39df9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b39df9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63ff5e7\" data-id=\"63ff5e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beba271 elementor-widget elementor-widget-heading\" data-id=\"beba271\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5) Define a monotoriza\u00e7\u00e3o<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8195ac elementor-widget elementor-widget-spacer\" data-id=\"b8195ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bd4d0 elementor-widget elementor-widget-text-editor\" data-id=\"85bd4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Parab\u00e9ns !!! Chegaste ao ultimo passo! Est\u00e1s satisfeito? Mas n\u00e3o \u00e9 tudo. Sabias que avan\u00e7amos cerca de 30% do trabalho a ser realizado. Ainda h\u00e1 muito a fazer! Antes da execu\u00e7\u00e3o, \u00e9 importante definir como a monotoriza\u00e7\u00e3o ser\u00e1 realizada, para que possas acompanhar os resultados de cada uma de suas campanas. Para o plano de monotoriza\u00e7\u00e3o, \u00e9 importante definir:<\/p><ul><li>M\u00e9tricas<\/li><li>Metas de sucesso para as m\u00e9tricas<\/li><li>Ferramentas, prazos, formas, respons\u00e1veis<\/li><\/ul><p><br \/>Existem diversas ferramentas dispon\u00edveis para a monotoriza\u00e7\u00e3o no mercado.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c45b1cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c45b1cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d845a4a\" data-id=\"d845a4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbd050 elementor-widget elementor-widget-text-editor\" data-id=\"9fbd050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ainda tens duvidas, <a href=\"https:\/\/www.megatic.pt\/fr\/nao-sei-onde-comecar\/\">n\u00e3o sabes por onde come\u00e7ar<\/a>\u00a0ou mesmo ap\u00f3s aplicares todas as estrat\u00e9gias <a href=\"https:\/\/www.megatic.pt\/fr\/nao-tenho-visibilidade\/\">n\u00e3o tens visibilidade<\/a>?\u00a0<\/p><p><a href=\"https:\/\/www.megatic.pt\/fr\/contactos\/\">Fala connosco!<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>",
        "protected": false
    },
    "excerpt": {
        "rendered": "<p>No mundo atual, com mais de 3,7 bilh\u00f5es de pessoas com acesso \u00e0 internet, n\u00e3o nos resta d\u00favidas de que uma estrat\u00e9gia de marketing digital \u00e9 imprescind\u00edvel para que as empresas tenham contacto com o seu p\u00fablico. Para ter sucesso neste mundo cada vez mais digital, as empresas necessitam de desenvolver uma boa estrat\u00e9gia e fazer uma pesquisa de mercado, &hellip;<\/p>",
        "protected": false
    },
    "author": 1,
    "featured_media": 32703,
    "comment_status": "closed",
    "ping_status": "closed",
    "sticky": false,
    "template": "",
    "format": "standard",
    "meta": {
        "_joinchat": [],
        "footnotes": ""
    },
    "categories": [
        46
    ],
    "tags": [],
    "class_list": [
        "post-25799",
        "post",
        "type-post",
        "status-publish",
        "format-standard",
        "has-post-thumbnail",
        "hentry",
        "category-marketing-digital"
    ],
    "aioseo_notices": [],
    "_links": {
        "self": [
            {
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/posts\/25799",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/posts"
            }
        ],
        "about": [
            {
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/types\/post"
            }
        ],
        "author": [
            {
                "embeddable": true,
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/users\/1"
            }
        ],
        "replies": [
            {
                "embeddable": true,
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/comments?post=25799"
            }
        ],
        "version-history": [
            {
                "count": 0,
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/posts\/25799\/revisions"
            }
        ],
        "wp:featuredmedia": [
            {
                "embeddable": true,
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/media\/32703"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/media?parent=25799"
            }
        ],
        "wp:term": [
            {
                "taxonomy": "category",
                "embeddable": true,
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/categories?post=25799"
            },
            {
                "taxonomy": "post_tag",
                "embeddable": true,
                "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/tags?post=25799"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}