{ "id": 29525, "date": "2022-09-06T15:22:53", "date_gmt": "2022-09-06T15:22:53", "guid": { "rendered": "https:\/\/www.megatic.pt\/?p=29525" }, "modified": "2023-05-17T11:17:31", "modified_gmt": "2023-05-17T11:17:31", "slug": "internacionalizacao-via-e-commerce", "status": "publish", "type": "post", "link": "https:\/\/www.megatic.pt\/fr\/internacionalizacao-via-e-commerce\/", "title": { "rendered": "Internacionaliza\u00e7\u00e3o Via E-commerce" }, "content": { "rendered": "
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At\u00e9 50% de Taxa de Apoio N\u00e3o Reembols\u00e1vel<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O objetivo deste concurso consiste em conceder apoios a projetos individuais de PME que, suportados em\u00a0Planos Detalhados de E-commerce Internacional,<\/strong>\u00a0visem a concretiza\u00e7\u00e3o de estrat\u00e9gias de internacionaliza\u00e7\u00e3o digital.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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S\u00e3o eleg\u00edveis as PME, de qualquer natureza ou sob qualquer forma jur\u00eddica. O benefici\u00e1rio final dever\u00e1 possuir situa\u00e7\u00e3o l\u00edquida positiva no exerc\u00edcio fiscal completo anterior ao ano da candidatura. \u00c9 necess\u00e1ria a realiza\u00e7\u00e3o de um Diagn\u00f3stico E-commerce pr\u00e9vio<\/strong>, com uma pontua\u00e7\u00e3o final superior a 20 pontos.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opera\u00e7\u00f5es eleg\u00edveis<\/strong><\/h3>

O aviso destina-se a opera\u00e7\u00f5es com investimentos de:<\/p>

10.000 \u20ac e 25.000 \u20ac<\/strong>, para projetos enquadrados na tipologia \u201cNovas Exportadoras\u201d \u2013 Empresas PME que tenham obtido uma pontua\u00e7\u00e3o final igual ou superior a 20 pontos e inferior a 75 pontos no resultado do Diagn\u00f3stico E-commerce.<\/p>

25.000 \u20ac e 85.000 \u20ac<\/strong>, para projetos enquadrados na tipologia \u201cMais Mercados\u201d- Empresas PME que tenham obtido uma pontua\u00e7\u00e3o final igual ou superior a 75 pontos obtida no resultado do Diagn\u00f3stico E-commerce realizado.<\/p>

S\u00e3o eleg\u00edveis as seguintes despesas:<\/p>

a) As aquisi\u00e7\u00f5es de\u00a0equipamentos e software<\/strong>\u00a0diretamente relacionados com a implementa\u00e7\u00e3o do projeto.
b) As despesas relacionadas com a\u00a0aquisi\u00e7\u00e3o de servi\u00e7os a terceiros<\/strong>\u00a0relativas a:
\u00a0b1)\u00a0Desenho e implementa\u00e7\u00e3o de estrat\u00e9gias aplicadas a canais digitais<\/strong>\u00a0para gest\u00e3o de mercados, canais, produtos ou segmentos de cliente;
\u00a0b2)\u00a0User-Centered Design (UX)<\/strong>: desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o de estrat\u00e9gias digitais centradas na experi\u00eancia do cliente que maximizem a respetiva atra\u00e7\u00e3o, intera\u00e7\u00e3o e convers\u00e3o;
\u00a0b3) Desenho, implementa\u00e7\u00e3o, otimiza\u00e7\u00e3o de plataformas de\u00a0Web Content Management (WCM), Campaign Management, Customer Relationship Management e E-commerce;<\/strong>
b4) Cria\u00e7\u00e3o de\u00a0lojas pr\u00f3prias online<\/strong>, inscri\u00e7\u00e3o e otimiza\u00e7\u00e3o da presen\u00e7a em marketplaces eletr\u00f3nicos, incluindo despesas de subscri\u00e7\u00e3o e fees de ades\u00e3o durante o per\u00edodo de execu\u00e7\u00e3o do projeto;
b5)\u00a0Search Engine Optimization (SEO) e Search Engine Advertising (SEA):\u00a0<\/strong>melhoria da presen\u00e7a e ranking dos s\u00edtios de com\u00e9rcio eletr\u00f3nico nos resultados da\u00a0pesquisa, em motores de busca, por palavras-chave relevantes para a notoriedade e\u00a0tr\u00e1fego de cada s\u00edtio;
b6)\u00a0Social Media Marketing:<\/strong>\u00a0Desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o da presen\u00e7a e intera\u00e7\u00e3o com clientes via redes sociais;
b7)\u00a0Content Marketing:<\/strong>\u00a0cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fados digitais (texto curto, texto longo, imagens, anima\u00e7\u00f5es ou v\u00eddeos) dirigidos a captar a aten\u00e7\u00e3o e atrair os clientes-alvo para as ofertas comercializadas pela empresa;
b8)\u00a0Display Advertising:<\/strong>\u00a0coloca\u00e7\u00e3o de an\u00fancios \u00e0 oferta da empresa em s\u00edtios de terceiros, incluindo p\u00e1ginas de resultados de motor de busca;
b9)\u00a0Mobile Marketing:<\/strong>\u00a0tradu\u00e7\u00e3o das estrat\u00e9gias inscritas nos pontos anteriores para visualiza\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em dispositivos m\u00f3veis, nomeadamente smartphones e tablets;
b10)\u00a0Business Inteligence e Web Analytics:<\/strong>\u00a0recolha, tratamento, an\u00e1lise e visualiza\u00e7\u00e3o de grandes volumes de dados gerados a partir da navega\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em ambiente digital por forma a identificar padr\u00f5es, correla\u00e7\u00f5es e conhecimento relevante que robuste\u00e7am os processos de gest\u00e3o e tomada de decis\u00e3o.
c)\u00a0Custos com pessoal t\u00e9cnico<\/strong>\u00a0diretamente afeto \u00e0 implementa\u00e7\u00e3o do projeto, devendo ser evidenciadas as compet\u00eancias\/val\u00eancias em e-commerce e marketing digital e corresponder a um n\u00edvel m\u00ednimo de qualifica\u00e7\u00e3o VI (QNQ).<\/p>

Aplica\u00e7\u00e3o\u00a0<\/strong>geogr\u00e1fica<\/b><\/h3>

Podem candidatar-se as empresas que se localizem no\u00a0territ\u00f3rio Continental e regi\u00f5es Aut\u00f3nomas da Madeira e A\u00e7ores.<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contacta a Megatic<\/a> e concretiza os teus projetos!<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contactar J\u00e1!<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>", "protected": false }, "excerpt": { "rendered": "

At\u00e9 50% de Taxa de Apoio N\u00e3o Reembols\u00e1vel O objetivo deste concurso consiste em conceder apoios a projetos individuais de PME que, suportados em Planos Detalhados de E-commerce Internacional, visem a concretiza\u00e7\u00e3o de estrat\u00e9gias de internacionaliza\u00e7\u00e3o digital. S\u00e3o eleg\u00edveis as PME, de qualquer natureza ou sob qualquer forma jur\u00eddica. O benefici\u00e1rio final dever\u00e1 possuir situa\u00e7\u00e3o l\u00edquida positiva no exerc\u00edcio fiscal completo anterior …<\/p>", "protected": false }, "author": 1, "featured_media": 32205, "comment_status": "closed", "ping_status": "closed", "sticky": false, "template": "", "format": "standard", "meta": { "_joinchat": [], "footnotes": "" }, "categories": [ 44, 45 ], "tags": [], "class_list": [ "post-29525", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-dicas", "category-informatica" ], "aioseo_notices": [], "_links": { "self": [ { "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/posts\/29525", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/comments?post=29525" } ], "version-history": [ { "count": 0, "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/posts\/29525\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/media\/32205" } ], "wp:attachment": [ { "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/media?parent=29525" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/categories?post=29525" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/www.megatic.pt\/fr\/wp-json\/wp\/v2\/tags?post=29525" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }